Sales category manager

Soort opdracht: Partner
Geplaatst: 19.02.2021

Korte Toelichting

Category Management
• Leads Category Management projects based on shopper insights and retail analyses
• Supports in joint business planning (business partnerships)
• Ensures effective execution of promotional calendar together with Customer Marketing Manager
• Create presentation skills to explain category vision and strategic direction
• Knowledge of key partners strategy, shopper profiles, in store tools (do’s and don’ts)
• Finding new ways to drive category growth with key retailers
• Analyse market data information (Nielsen), and ensure information sharing within organization (dashboards, launch trackers)
• Promotional effectiveness analysis
• Determines knowledge gaps in shopper behavior relevant to category vision and strategy
• Leads shopper research to collect relevant shopper insights
• Deep understanding of shopper ...

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Marketing, Communicatie en Sales